Customizing your wheels has never been easier. Wheel manufacturers, especially at the high end of the market, offer options for customizing almost every detail on their wheels - from the color of the spokes, lip, flange, etc, to even incorporating your own insignia if you so desire. This is a significant departure from the limited traditional finishes normally available because wheels are mass produced.

Some manufacturers who offer these type custom finishes are Asanti, Davin, Forgiato, and DPE Wheels. Customized wheels of course take a longer time period from processing of the order to delivery, than wheels with traditional finishes. Also, cost usually is greater - sometimes significantly, due to the added expenses of carrying out ‘one-off’ processes on the wheels.

Some manufacturers offer cheaper methods of customizing their wheels, for example, supplying changeable wheel bezels or fascias of different styles that can be custom painted.

An excellent web-based wheel customization tool by Forgiato can be found here.

Creative use of the variety of wheel options available will produce truly unique wheels - for unique rides.