Apart from color-matched wheel finishes, extended lips, and Step Forged wheel centers, how do you create that truly unique look for a set of custom wheels? Well, some manufacturers offer the option of customizing the wheel lip with decals. Asanti, for example, offers either custom painted, or custom engraved decals on their wheel lips. You can use their logo, or choose your own. Other manufacturers offer similar variations of lip customization - all at an additional cost to the standard wheel price.

If  none of these works for you, there are still other non-OEM options for customizing your wheel lips. One is to have the lip airbrushed by a professional artist, but the most economical method is to have your favorite graphic designs applied by precisely cut custom vinyl. Outside of the dynamic color range offered by airbrushing, multiple colors and intricate design variations are possible with vinyl. The durability of this option does vary with the intricacy of the design - as more complex designs tend to be more delicate. An extra form of protection is the application of a layer of clear coat over the vinyl.

Available to all custom wheels sold by LUXWOD u.s., is the non-OEM option to add custom vinyl graphics to the wheel lips. Standard pricing starts at $55 per wheel for a single vinyl color, while for more complex multiple color designs, contact us with your design idea for a quotation.

Today, we officially announce the soft launch of the LUXWOD u.s. online store. We have been building this store since the first few weeks of 2010 - now we are open, and we welcome customers from across the world. We provide free shipping within the contiguous U.S. for all wheel sets, and wheel & tire packages purchased. For customers outside the U.S., shipping charges will be quoted on a per-order basis. Please bear with us as we continue to expand our product catalog, we will be adding more brands and more products as we go along. In the meantime, from the brands available in the store, if there is any product in which you are interested, but you do not see, please contact us about it, as we will be able to get it for you.

As you may have realized, we have very competitive prices - some of the best deals out there! To celebrate our launch, we will be giving away coupons over the next 3 days to allow select customers to get even better price-breaks on our already incredible prices. These will be available on a first come - first serve basis. Stay tuned and follow us on Twitter, or join our fan-base on Facebook.

Below, is a slide show of the ‘04 Cadillac Escalade EXT, customized for LUXWOD. Click on any image in the slide show to see a larger version.

This is a video clip from SEMA 2007, showing a variety of custom wheels.

Just when you thought the wheel industry had turned out the largest wheels for passenger vehicles, they outdo themselves again. Remember back when 20 inches was large, then 22, 24, and a long time after, 26 inches. Then came 28 and 30 inches, and now for quite-sometime there have been 32 and 34 inch custom wheels available from Asanti. At SEMA 2007, they did it again, this time, they unveiled a 42 inch wheel.

In the earlier days, wheel manufacturers would design the wheel to fit the car, now the industry has changed so it is the norm to modify the car to fit the wheels - at least for most of these huge sizes.

Where will it end? No one knows, but as long as the possibility exists (and it does) that wheels can be made larger, they will be made larger, even the at the obvious expense of form over function.

Customizing your wheels has never been easier. Wheel manufacturers, especially at the high end of the market, offer options for customizing almost every detail on their wheels - from the color of the spokes, lip, flange, etc, to even incorporating your own insignia if you so desire. This is a significant departure from the limited traditional finishes normally available because wheels are mass produced.

Some manufacturers who offer these type custom finishes are Asanti, Davin, Forgiato, and DPE Wheels. Customized wheels of course take a longer time period from processing of the order to delivery, than wheels with traditional finishes. Also, cost usually is greater - sometimes significantly, due to the added expenses of carrying out ‘one-off’ processes on the wheels.

Some manufacturers offer cheaper methods of customizing their wheels, for example, supplying changeable wheel bezels or fascias of different styles that can be custom painted.

An excellent web-based wheel customization tool by Forgiato can be found here.

Creative use of the variety of wheel options available will produce truly unique wheels - for unique rides.